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Which of the following is a disadvantage of payback period approach?
Profitable
Having a financial gain or beneficial outcome, especially after all expenses have been deducted.
Market Segments
Distinct groups of consumers within a market who share similar needs, desires, and characteristics, allowing for targeted marketing strategies.
Behavioral Segmentation Variable
Criteria used in market segmentation based on patterns of consumer behavior, such as purchasing habits or brand interactions, to tailor marketing strategies.
Age
A measure of the length of time that a person has lived or a thing has existed, often used as a variable in demographics and market segmentation.
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