Examlex
What two main factors come into play when a firm is deciding to change its funding mix with regard to their capital structure?
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, attitudes, or values.
Attitude Change Theory
A collection of theoretical frameworks that describe how and why people's attitudes towards objects, ideas, or other people change.
Behaviour Change
The process by which individuals modify aspects of their behavior in response to new information, experiences, or environments.
Third-Person Effect
The belief that others are more affected by media messages and propaganda than oneself, often leading to an underestimation of the effect on oneself.
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