Use the Information for the Question(s)below

question 32

Multiple Choice

Use the information for the question(s) below.
Larry the Cucumber has been offered $14 million to star in the lead role of the next three Larry Boy adventure movies.If Larry takes this offer,he will have to forgo acting in other Veggie movies that would pay him $5 million at the end of each of the next three years.Assume Larry's personal cost of capital is 10% per year.
-Larry should:

• A)reject the offer because the NPV < 0.
• B)accept the offer even though the IRR < 10%,because the NPV > 0.
• C)reject the offer because the IRR < 10%.
• D)accept the offer because the IRR > 0%.

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Definitions:

Incremental Innovation

Refers to minor improvements or simple adjustments made to existing products, services, or processes.

Market Driven

Describes a business strategy or approach that is guided by the needs and wants of the market and customers.

Follower Brands

Brands that do not lead in innovation or market share in their category but follow trends set by others, often focusing on adapting to established market dynamics.