Examlex
The aggressive financing strategy is a strategy by which the firm finances all projected funds requirements with long-term funds and uses short-term financing only for emergencies or unexpected outflows.
Strengths/Advantages
The positive attributes and competitive benefits that give a company or product superiority over others in its market.
Weaknesses/Disadvantages
The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.
Advertising
The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Promotional Mix
The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.
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