Examlex
All of the statements regarding activity-based costing are correct except:
Marketing Concept
The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Market Orientation
A business philosophy where the focus is on identifying and meeting the needs and desires of customers through the product mix.
Dual-process model
A theory explaining human thought and behavior as the outcome of two distinct systems: one automatic and unconscious, and the other deliberate and conscious.
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