Use the Information Below to Answer the Following Questions The Demand for All Service Is Unlimited

question 50

Multiple Choice

Use the information below to answer the following questions.
Computers Expertise Ltd provides three services, the details for which are as follows: $\begin{array}{llll}& \underline{\text { Basic} }& \underline{ \text { Secretarial }} & \underline{ \text { Expert }}\\ \text { Sales price per unit } & \$ 20 & \$ 30 & \$ 50 \\\text { Variable cost per unit } & \$ 10 & \$ 12 & \$ 15 \\\text { (paper, transport, etc.) } & & & \\\text { Labour time per unit } & 1 \text { hour } & 2 \text { hours } & 5 \text { hours } \\\text { Annual fixed costs } & \$ 20,000 & &\end{array}$
The demand for all service is unlimited. The ability to provide the service is limited by the availability of qualified staff and therefore the labour time available.
-Refer to the table above. Which product is the most profitable?

• A)Expert, because it has the highest contribution margin.
• B)Expert, because it has the highest sales price.
• C)Secretarial, because it is the most pleasurable for staff.
• D)Basic, because it provides the highest dollar contribution per labour hour.

Evaluate the risk associated with interest payments through the times interest earned ratio.

Analyze and compare financial statements using common-sized financial statements and ratio analysis.

Understand the presentation and significance of accumulated other comprehensive income within financial statements.

Comprehend the significance of inventory turnover and days’ sales in inventory as measures of efficiency and liquidity.

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Definitions:

Global Branding

The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.

Brand Licensing

The process by which a company allows another organization to use its brand name, logo, or product characters in exchange for a fee or royalties.

Multiproduct Branding

A branding strategy where a single brand name is used for multiple related products, enhancing brand recognition and simplifying marketing efforts.