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In evaluating the business perspective under the balanced scorecard approach, possible measures that could be employed are:
Perceptual Error
A mistake in judgment or interpretation due to incorrect or inaccurate perception of information.
Political Views
An individual’s or group’s ideologies or beliefs about how a country should be governed and what policies should be implemented.
Perception Influences
The effects that individual interpretations or understandings of sensory information have on thought and behavior.
Perception Process
The sequence of steps by which individuals interpret and organize sensation to produce a meaningful experience of the world.
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