What Is the Difference Between Primary and Secondary Activities in the Value

question 86

Essay

What is the difference between primary and secondary activities in the value chain? Describe the functions of configuration and coordination in these value activities.

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Definitions:

Persuasive Business Messages

Communications designed to influence the attitudes or behaviors of others in a business context.

Common Categories

Common categories refer to general classifications or groups into which items, ideas, or concepts are organized based on shared characteristics or attributes.

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.