Dixon Electronics Recently Introduced a New Computer with Features Unavailable

question 25

Multiple Choice

Dixon Electronics recently introduced a new computer with features unavailable from other products on the market.Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year.Dixon is most likely using a ________ strategy.

• A)cost-plus
• B)skimming
• C)penetration
• D)diversification

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Definitions:

International Organization

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Participating Countries

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Trade

The action of buying, selling, or exchanging goods and services between people, firms, or countries.

Single European Market

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