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The CEO of Coffman Enterprises wants to export products to foreign markets.However, top executives at Coffman are concerned that the firm will face fierce competition from foreign rivals because Coffman lacks significant core competencies.The executives are most likely worried that Coffman lacks ________.
Variety
The range of different products, services, or choices available in a market, often contributing to consumer satisfaction and market efficiency.
Consumer Spending
The total amount of money spent by households and consumers on goods and services.
Transportation
Transportation refers to the movement of goods and people from one location to another through various means including road, rail, air, and sea.
Food And Beverages
Products that encompass all consumables (foods and drinks) prepared for human consumption.
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