Executives at Apex Decided to Use a Production Orientation in the Firm's

question 56

Multiple Choice

Executives at Apex decided to use a production orientation in the firm's international marketing efforts.Which of the following statements best supports this decision?

• A) Top management at Apex is committed to the concept of social responsibility.
• B) Apex is willing to alter its products to fit mass-market needs in foreign countries offering growth potential.
• C) Apex will produce in each country where it sells.
• D) Apex will aim sales at foreign-market segments that resemble segments to which it aims domestically.

---

Definitions:

Stimulus Generalisation

The process by which a conditioned response is triggered by stimuli similar to the original stimulus in classical conditioning.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a pause, without any additional conditioning.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.

B. F. Skinner

An influential American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.