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Mike Kyekyeku is a sole proprietorship that provides consulting and tax preparation services to its clients.Mike charges a fee of $100 per hour for each service and can devote a maximum of 4,000 hours annually to his clients.He reported the following revenues and expenses for 2014:
Being an accountant,Mike kept good records of the following data for 2014:
(i).Revenue:
(ii).
Required:
a.Should Mike emphasize one service more than the other if Mike were to allocate all the overhead costs using direct-labours as the only overhead cost driver (1,300 for Tax and 2,700 for Consulting)? Support your decision with the relevant calculations and/or analysis.
b.Identify each of the three cost drivers as either unit-level,batch-level,product-level,customer-level,or organization-sustaining.
c.How might Mike's product/service emphasis decision in Partaabove be altered if he were to allocate all the overhead costs using activity-based costing and the three cost drivers,that is,number of clients,number of transactions with clients,and computer hours? Show all your supporting calculations and/or analysis,including any necessary explanation.
Exposure
The state of being subject to something (e.g., ideas, experiences, or climate) which can affect development or opinion.
Sensations
refer to the physical feelings that result from the operation of the senses.
Sensory Marketing
Sensory marketing involves marketing strategies that target the senses of the consumer, aiming to influence perception, judgment, and behavior through sensory experiences.
Experiential Purchasing
Buying practices focused on creating memorable and meaningful experiences rather than acquiring physical goods.
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