A Telephone Hotline Is Established for Customers to Call with Questions

question 96

Multiple Choice

A telephone hotline is established for customers to call with questions about a new electronic device.This is an example of the ________ function in the ________.

• A) marketing; value chain
• B) distribution; value chain
• C) customer service; value chain
• D) marketing; product life cycle

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Definitions:

Order Problems

Issues or challenges that arise during the order fulfillment process, potentially affecting customer satisfaction and operational efficiency.

Brand Loyalty

The tendency of consumers to continuously purchase the same brand’s products over substitutes due to their preference or satisfaction.

Customer Satisfaction

The measure of how products or services provided by a company meet or exceed the expectations of its customers.

Performance Measurements

The process of assessing the efficiency, effectiveness, and productivity of an organization, employee, or process.