Use the Table for the Question(s)below

question 29

Multiple Choice

Use the table for the question(s) below.
Consider the following two projects:

-The net present value (NPV) of project A is closest to:

• A)12.0
• B)12.6
• C)15.0
• D)42.9
• E)14.2

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Definitions:

Homophily

The tendency of individuals to associate and bond with similar others, including similarities in beliefs, values, and social status.

Surrogate Consumer

An individual who is hired or appointed to make purchase decisions on behalf of another person, often due to the original consumer's lack of time or expertise.

Opinion Leader

An individual who has a significant influence over the attitudes, opinions, or behaviors of others within a specific group or community.

Influencer Marketing Model

A strategy in marketing that focuses on using key leaders or influencers to drive a brand’s message to the larger market.