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James, Who Works in the Marketing Department of the Whistlewoods

question 35

Multiple Choice

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?


Definitions:

Marketing Channel

Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.

Consumer Interests

The preferences, needs, and desires of individuals as purchasers of goods and services.

Channels

Paths or routes through which goods and services flow from the producer to the consumer or in the delivery of a service.

Important

Signifying something of great relevance, value, or necessity in a particular context or situation.

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