Examlex
James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?
Marketing Channel
Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.
Consumer Interests
The preferences, needs, and desires of individuals as purchasers of goods and services.
Channels
Paths or routes through which goods and services flow from the producer to the consumer or in the delivery of a service.
Important
Signifying something of great relevance, value, or necessity in a particular context or situation.
Q14: Rowland Perry, a headhunter in Manhattan, is
Q28: Which of the following is true about
Q37: _ is a language used to add
Q37: The use of live chats as a
Q38: A great advantage of simulations in e-learning
Q52: What are blogs and how can they
Q64: The process by which users are directed
Q76: Which of the following factors is taken
Q86: In the simplified model of consumer decision
Q100: Which of the following knowledge management strategies