Activity-Based Management Focuses on Making Decisions That Improve Customers' Satisfaction

question 58

True/False

Activity-based management focuses on making decisions that improve customers' satisfaction while also increasing profits.

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Definitions:

Personal-Selling Process

A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.

Pre-Approach

A stage in the selling process where information is gathered about a potential client before making direct contact.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typified as product, price, place, and promotion.

Higher Horsepower

Refers to engines or machines with a higher capability to produce power, often resulting in better performance or efficiency.