Examlex
Two main benefits of ABC are (1)more accurate product cost information and (2)more detailed information on the costs of activities and the drivers of those costs.
Influence
The capacity to have an effect on the character, development, or behavior of someone or something.
Brand Team
A group of individuals within a company responsible for building and maintaining the brand identity, strategy, and execution.
Local Champions
Businesses or individuals that dominate a local market or niche, often due to their deep understanding and adaptation to local needs.
Brand Research
The process of gathering, analyzing, and interpreting information about a brand's position in the marketplace, its target audience, and its competition.
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