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Contribution margin on an income statement is equal to sales revenue minus fixed expenses.
Base-Rate Information
The frequency with which an event occurs within a general population.
Availability Heuristic
A cognitive bias where individuals rely on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
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Refers to the statistical frequency of various phenomena or characteristics within a given population, used to inform judgment and decision-making processes.
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Statistical information that represents the prevalence or general occurrence of a particular trait, behavior, or event within a larger population.
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