Examlex
When making a pricing decision, it is not necessary to separate costs into fixed and variable.
Lower Risk
A situation or decision that involves reduced exposure to potential loss, damage, or negative outcomes.
Value Proposition
A declaration that encapsulates the reasons a consumer would purchase a product or utilize a service, emphasizing its distinctive benefits compared to rival offerings.
Customer Needs
The desires, requirements, or necessities that consumers express, which drive their purchasing decisions.
Competitors' Offerings
The products or services provided by rival companies within the same market.
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