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If the risk-free rate of interest (rf) is 5%, then you should be indifferent between receiving $300 today or
Profitable New Products
Goods or services newly introduced to the market that generate earnings exceeding their cost of production and marketing.
New Venture Creation
The process of designing, launching, and running a new business or startup.
Market Niche
A specialized segment of the market for a particular kind of product or service, characterized by specific customer needs and preferences that the business aims to fulfill.
First-Mover Advantage
Comes from being first to exploit a niche or enter a market.
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