Why Does the Option to Abandon a Project Have Value

question 73

Essay

Why does the option to abandon a project have value?

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Market Share

The percentage of total sales or revenue generated by a company within a particular market, indicating its competitiveness.

Loyal Customer Base

A group of repeat customers who consistently choose a particular brand or product over competitors due to satisfaction or perceived value.

Pull Approach

A marketing strategy where demand for a product or service is created through consumer interest, often initiated by the end-users.