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The Term 'Consumer Behaviour' Describes Two Different Kinds of Consuming

question 44

Multiple Choice

The term 'consumer behaviour' describes two different kinds of consuming entities: _____ and ______ consumers.


Definitions:

Status Quo

The existing state of affairs, particularly in terms of social or political issues.

Refreezing

Refreezing refers to the final stage of Lewin's change model where new behaviors or changes are solidified into everyday practices.

Lewin's Change Model

A framework for understanding organizational change involving three steps: unfreezing, change, and refreezing.

New Norms

The emergence of updated or redefined standards of behavior and beliefs within a society or group.

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