Lexus Claims to Deliver Its Buyers Quality, Zero Defects in Manufacturing

question 23

Multiple Choice

Lexus claims to deliver its buyers quality, zero defects in manufacturing, and superior and personal post-purchase service. This is an example of (a) :

• A) quality control management.
• B) corporate futuristic vision.
• C) customer satisfaction guarantee.
• D) value proposition.

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Definitions:

Cognitive Approach

A psychological framework that focuses on mental processes such as perception, memory, and thinking, as essential components in understanding behavior.

Psychology

The scientific study of the mind and behavior, including the examination of conscious and unconscious phenomena, as well as feeling and thought.

Contemporary Approaches

Modern methods or strategies used in a particular field or discipline.

Psychology

Psychology is the scientific study of the mind and behavior, encompassing a wide range of topics from cognitive functions to social dynamics.