Which of the Following Statements About Microtargeting Is Not True

question 25

Multiple Choice

Which of the following statements about microtargeting is not true?

• A) It uses a very large number of sources of diverse origins to classify people.
• B) It cross-tabulates large amounts of very detailed behavioural data consisting of very specific information on purchases, right down to a narrow product category or even a particular brand purchased.
• C) Some models include peoples' online surfing patterns and purchases.
• D) Microtargeting earned its name because it often employs very specified computer-generated models and algorithms created by micro-computing.

---

Definitions:

Training Evaluation Survey

A tool used to assess the effectiveness, impact, and participant satisfaction of a training program.

Kirkpatrick's Hierarchical Model

A model used to assess training initiatives, which is divided into four stages: Reaction, Learning, Behavior, and Results.

Barriers

Obstacles that impede progress or achievement.

Evaluation

The systematic process of collecting, analyzing, and using information to assess the effectiveness and impact of projects, programs, or policies.