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Explain the Selling Concept and the Marketing Concept and Compare

question 59

Essay

Explain the selling concept and the marketing concept and compare their approaches.


Definitions:

Rate of Return

Rate of return is the gain or loss of an investment over a specified period, expressed as a percentage of the investment's initial cost.

Market Rate of Return

The average or expected return of the marketplace on investments, often used as a benchmark to assess the performance of individual investments or portfolios.

Annual Dividend

The total dividend payment issued to shareholders over a one-year period, reflecting the company's profit distribution policy.

Dividend Growth Rate

The dividend growth rate is the annual percentage rate at which a company's dividend payments have increased or are projected to increase.

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