________ Is the Study of Behaviour That Consumers Display in Searching

question 28

Multiple Choice

________ is the study of behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.

• A) Consumptive behaviour
• B) Consumer behaviour
• C) User behaviour
• D) End-use consumption

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Definitions:

Developing Theory

Refers to the ongoing process of creating, testing, and refining concepts and propositions that aim to explain phenomena within a certain field.

Observation

The process of monitoring or recording systematically selected behaviors, phenomena, or variables for the purpose of analysis.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation.

Psychological Law

A principle or regularity that is generally accepted in the field of psychology, explaining mental processes and behaviors.