The Selling Concept Fails to Consider

question 33

Multiple Choice

The selling concept fails to consider:

• A) consumer needs.
• B) consumer satisfaction.
• C) personalisation of products.
• D) all of the above.

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Definitions:

Purchase

The act of buying goods or services, often involving a legal transaction between a buyer and a seller.

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to estimate inflation.

Basket

A collection or group of items or financial assets that are considered as a single unit for purchase, sale, or analysis.

CPI

The Consumer Price Index, a measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care.