Examlex
According to customer satisfaction research, one type of customer, the mercenary, is a very satisfied consumer who has no real loyalty to the company.
Price/Value Formula
A concept in marketing or economics that relates the price of a good or service to its perceived or actual value to the consumer.
Perceived Value
The customer's evaluation of the worth and usefulness of a product or service, influenced by personal opinions and expectations.
Money Objection
A type of resistance or hesitation expressed by a prospect, revolving around the cost, price, or financial commitment associated with the product or service.
EPA Report
An environmental assessment report prepared by the Environmental Protection Agency on the potential impacts of projects or activities.
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