Benefit (Or Needs-Based) Segmentation Requires Finding the Major Benefits People

question 68

True/False

Benefit (or needs-based) segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit and the brands that deliver each benefit.

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Definitions:

Prozac, Paxil, Zoloft

Brands of selective serotonin reuptake inhibitors (SSRIs) used in the treatment of depression and other mood disorders.

Drug Treatment

The use of medication to manage or cure a disease or condition, or to relieve its symptoms.

Electroconvulsive Therapy (ECT)

A psychiatric treatment that involves inducing seizures in patients using electrical currents to treat severe mental disorders.

Major Depression

A health problem concerning the mind, manifested by constant sorrow or a decreased zeal for activities, which majorly hampers regular life proceedings.