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Luther is a successful logistical services firm that currently has $5 billion in cash. Luther has decided to use this cash to repurchase shares from its investors and has already announced the share repurchase plan. Currently, Luther is an all-equity firm with 1.25 billion shares outstanding. Luther's shares are currently trading at $20 per share.
-The market value of Luther's non-cash assets is closest to:
Investable Assets
Financial assets or securities that individuals or institutions can purchase in order to generate returns.
Market Segmentation
The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.
Marketing Resources
Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.
Maximizes Profit
The strategic effort made by businesses to increase the difference between their revenues and expenses.
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