_______ Is the Process of Dividing a Market into Distinct

question 6

Multiple Choice

_______ is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more subsets to target with a distinct marketing strategy.

• A) Market segmentation
• B) Targeting
• C) Positioning
• D) None of the above

Acknowledge the benefits of experimentation in the entrepreneurial process.

Discover how curiosity drives the entrepreneurial process and innovation.

Understand the concept and purpose of prototypes in product development.

Identify and explain different prototyping techniques and testing methods.

---

Definitions:

Lateral Thinking

A problem-solving technique that involves looking at situations or issues from a novel or unique perspective.

Alternative Ways

Various methods or approaches to achieve a goal or solve a problem.

Generating Ideas

The creative process of coming up with new concepts, solutions, or approaches.

IDEO Brainstorms

IDEO Brainstorms refer to the creative and collaborative idea generation sessions used by the design firm IDEO, emphasizing a human-centered approach and rapid prototyping.