'When I'm Away on Business, I Stay at a Hilton

question 5

Multiple Choice

'When I'm away on business, I stay at a Hilton Hotel; when I travel with my family, I stay at a Flag Inn.' This statement outlines why marketers use which kind of segmentation?

• A) Sociocultural segmentation.
• B) User-related segmentation.
• C) User-situation segmentation.
• D) Benefit segmentation.

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Definitions:

Zygotes

The initial cell formed when a new organism is produced by sexual reproduction, resulting from the fusion of an egg and a sperm cell.

Gene Pair

Two genes that occupy the same position on homologous chromosomes and control the same inherited characteristic.

Chromosomes

Thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of deoxyribonucleic acid (DNA), carrying genetic information.

Gene Code

Refers to the sequences of nucleotides in DNA or RNA that determine the specific amino acid sequence in the synthesis of proteins, essential for the functioning and development of an organism.