Which of the Following Statements Is Not True

question 29

Multiple Choice

Which of the following statements is not true?

• A) The strategy of market segmentation benefits both participants in the marketplace (i.e. firms and consumers).
• B) Marketers also use segmentation research to identify the most appropriate media in which to place advertisements.
• C) Marketers can create a positioning and marketing mix strategy to satisfy the needs of one single customer at a time.
• D) A consumer-oriented approach to marketing requires developing product strategies based on known consumer needs.

---

Definitions:

Tactical Planning

The process of developing detailed, near-term strategies to achieve specific goals or objectives.

Time Management

The process of organizing and planning how to divide one's time between specific activities to increase effectiveness, efficiency, or productivity.

Forecasting

The process of making predictions about future events or trends based on current and historical data analysis.

Planning And Controlling

Involves setting objectives, establishing strategies to achieve those objectives, and then guiding the organization in the execution of these plans while monitoring progress and making adjustments as needed.