A Consumer's Geographic Location and Postcode Are Measurable and Objective

question 30

Multiple Choice

A consumer's geographic location and postcode are measurable and objective factors. On the other hand, _________ consist of activities, interests and opinions, which are mostly attitudes (or cognitions) towards various issues, and cannot be classified according to standardised definitions.

• A) psychographics
• B) psychological characteristics
• C) demographics
• D) sociographics

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Definitions:

Asymmetric Risk

A situation where the outcomes of a decision or investment have different potentials for gains and losses.

Symmetric Risk

A situation in decision-making where the potential upside and downside risks are similar in magnitude.

Individual Stock

A share that represents ownership in a single company within the stock market.

Curvilinear Regression

A type of regression analysis used in statistics to model the complex relationship between a dependent variable and one or more independent variables when the relationship is not linear.