Which of the Following Is Not an Example of a Brand

question 13

Multiple Choice

Which of the following is not an example of a brand using market segmentation and targeting to benefit both participants in the market place?

• A) Honda targeting its' larger car 'Odyssey' to families whilst targeting a smaller car the 'Jazz' to young singles.
• B) New Balance athletic shoes targeting different groups who use shoes for either, walking, running, hiking, climbing or cross-training with different types of footwear.
• C) Swatch introducing new sporty watches in addition to their existing products to target sporty people with outdoor life-styles.
• D) Holden introduces a new car to target all Australian consumers.

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Definitions:

Soft Power

The ability of a country to persuade others to do what it wants without force or coercion, typically through cultural or diplomatic means.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Nation

A large group of people united by common cultural, linguistic, or historical ties and often occupying a distinct territory or state.

UN Security Council

A principal organ of the United Nations, charged with maintaining international peace and security, and capable of making binding decisions that member states must implement.