The Benefits of Segmentation, Targeting and Positioning Are

question 65

Multiple Choice

The benefits of segmentation, targeting and positioning are:

• A) consumers will perceive the product as better fulfilling their specific needs.
• B) it enables organisations to avoid head-on competition in the marketplace.
• C) it is more profitable than mass marketing.
• D) all of the above.

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Definitions:

Government

The governing body of a nation, state, or community, responsible for making and enforcing laws, policies, and public services.

Wage Labor

An employment system where workers are paid a fixed rate for the hours they work, as opposed to being paid a salary or owning a share of production.

Economic Independence

The condition of having sufficient personal wealth to live, without needing to work for basic necessities.

Poverty

The state of being extremely poor or lacking sufficient resources to meet basic living needs such as food, shelter, and healthcare.