What Is the Major Problem with Segmenting the Market on the Basis

question 1

Multiple Choice

What is the major problem with segmenting the market on the basis of income alone?

• A) Income indicates only the presence (or absence) of the ability to pay for a product, whereas the actual choice may be based on the consumer's lifestyle, taste and values.
• B) Marketers do not know the actual or total income of their customers.
• C) Income does not indicate how much a consumer will actually spend on a particular product or service.
• D) The market segments from segmenting this way will not be accessible and sizeable.

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Definitions:

Synaptic Terminal

The end part of an axon that establishes a synapse with another neuron, releasing neurotransmitters to transmit nerve impulses.

Neuron's Organelles

The specialized structures within neurons, such as mitochondria, Golgi apparatus, and lysosomes, which perform various crucial functions.

Cell Body/Soma

The part of a neuron that contains the nucleus and connects to dendrites and the axon, playing a crucial role in processing and transmitting neural signals.

Smooth Muscle

A type of muscle found in the walls of hollow organs like the intestines and blood vessels, controlled involuntarily.