Segmenting a Market Based on Social Class Is Not Logical

question 46

True/False

Segmenting a market based on social class is not logical as consumers from different social classes never vary in terms of values, product preferences and buying habits.

---

Definitions:

Power

The ability or capacity to do something or act in a particular way, often implying the control or influence over others.

Frivolity

A lack of seriousness or sense of importance, often characterized by trivial or lighthearted behavior or content.

Fun

Fun is a feeling of enjoyment, amusement, or light-hearted pleasure experienced during activities or moments.

Identity

The distinguishing character or personality of an individual, brand, or company.