_______ Is the Process of Dividing a Market into Distinct

question 6

Multiple Choice

_______ is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more subsets to target with a distinct marketing strategy.

• A) Market segmentation
• B) Targeting
• C) Positioning
• D) None of the above

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Definitions:

Exercise

The action of implementing or executing a right or option, such as the act of buying or selling an asset under the terms of an options contract.

Option Strike Price

The strike price is the set price at which an option contract can be bought or sold when it is exercised.

Option Contract

A financial derivative that gives the buyer the right, but not the obligation, to buy or sell an underlying asset at a set price within a specific period.

European Option

A type of option contract that can only be exercised at the expiration date, not before.