Defining Market Segments in Strictly Chronological Terms Can Sometimes Be

question 54

Multiple Choice

Defining market segments in strictly chronological terms can sometimes be stereotypical and misleading because:

• A) not every consumer is the same.
• B) many consumers have a perceived age (i.e. cognitive age) 10-15 years younger than their chronological age.
• C) many consumers have a perceived age (i.e. cognitive age) 5-10 years older than their chronological age.
• D) cultural and lifestyle differences among consumers are more important than their age.

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Activities of Daily Living that are more complex and involve tasks such as managing finances, transportation, cooking, and medication management, which are necessary for independent living.

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