A Consumer with High Levels of Craving For, or Enjoyment

question 102

Multiple Choice

A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:

• A) a verbaliser.
• B) having a high need for cognition.
• C) a philosophical person.
• D) a visualiser.

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Definitions:

Servant Leader Behavior

Characterized by prioritizing the needs of others, aiming to serve rather than dominate.

Liden's Model

A conceptual framework for understanding leadership, focusing on leader-member exchange and its impact on organizational behavior.

Leader Behaviors

Actions, strategies, and practices exhibited by leaders to influence, direct, and manage a team or organization.

Liden's Model

A perspective on leadership that emphasizes the importance of social exchange between leaders and followers, enhancing mutual trust and respect.