VALS Is a Framework Which Helps Marketers Measure Demographic Information

question 17

True/False

VALS is a framework which helps marketers measure demographic information which includes variables such as a consumer's gender, age or occupation.

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Definitions:

Experiential

Relating to or derived from experience; emphasizing the importance of personal experience in the acquisition of knowledge.

Contextual

Pertaining to or depending on the context of a situation, event, or concept, affecting its understanding and interpretation.

Intelligence

The ability to acquire, understand, and apply knowledge and skills, and to adapt to new situations.

Visual-recognition Memory

The ability to remember and recognize previously encountered objects, symbols, or individuals by sight.