Examlex
If a company is new and has not had many financial successes yet, a differentiation strategy would be better.
Endowment Effect
A cognitive bias where individuals value an owned object higher than its market value simply because they own it.
Anchoring Effect
A cognitive bias in decision-making where individuals rely too heavily on the first piece of information (the "anchor") offered when making decisions.
Behavioral Economics
A field of economics that studies the effects of psychological, social, cognitive, and emotional factors on economic decisions.
Time Inconsistency
The tendency of individuals to change their plans or preferences over time in ways that they themselves will later regard as being against their own interests.
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