Today, the ______ That Consumers Are Experiencing Allows for Greater

question 60

Multiple Choice

Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.

• A) digital revolution
• B) one-to-one concept
• C) consumerism movement
• D) environmental conversion

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Definitions:

Sample Size

The number of individual observations or data points collected in a sample from a larger population.

ANOVA

A statistical method, short for Analysis of Variance, that assesses potential differences in means among multiple groups.

Assumptions

Assumptions are accepted truths or beliefs that are taken for granted without proof, used as a basis for reasoning, discussions, or theoretical modeling.

Nonparametric Test

A type of statistical test that does not assume the data follows a normal distribution or any other specified parameters.