Which of the Following Statements Regarding Consumer Motivation and Needs

question 101

Multiple Choice

Which of the following statements regarding consumer motivation and needs is false?

• A) The specific goals consumers elect and the patterns of action they undertake to achieve their goals are the result of individual thinking and learning.
• B) Marketers who understand motivational theory attempt to influence consumers' physical behaviours.
• C) Consumers reduce tension from the unfulfilled need or want through behaviour that they anticipate will fulfil their needs and thus relieve them of the stress they feel.
• D) The drive that consumers have to fulfil their need comes both consciously and subconsciously.

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Definitions:

Impulsive

Acting on instincts or desires without considering consequences or deliberation, often leading to hasty and sometimes regrettable decisions.

Reward

A positive reinforcement or incentive given in response to desired behavior, often used to motivate or encourage.

Behaviourists

Psychologists or researchers who focus on observable behaviors rather than internal processes such as cognition and emotion.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, often regarded in psychology as patterns of thought, feeling, and behavior.