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Our perception of ourselves also serves to influence the specific goals we select. The products we own, would like to own or would not like to own are often perceived in terms of how closely they reflect (are congruent with) our:
Q20: Astute marketers realise that in order to
Q20: 1. Identification <br>2. Sufficiency<br>3. Stability<br>4. Accessibility<br>5. Congruent
Q21: A patent law firm based in New
Q26: Which of the following is a characteristic
Q27: Media richness is usually starkly lower online
Q29: In web metrics, which of the following
Q35: A person who has a deep interest
Q37: The simple interfaces used in virtual worlds
Q43: Of the different types of self-image discussed,
Q56: An individual who fails to achieve a