A Consumer's Behaviour Often Fulfils More Than One Need

question 80

Multiple Choice

A consumer's behaviour often fulfils more than one need. In fact, goals are usually selected because they fulfil several needs. However, there is one overriding need that initiates behaviour, and it is called the:

• A) primary need.
• B) prepotent need.
• C) dominant need.
• D) approach goal.

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Definitions:

Omaha Platform

The political agenda adopted by the Populist Party during its convention in Omaha in 1892, advocating for free silver, a graduated income tax, postal savings, regulation of railroads, and direct election of Senators.

Demands

Requests or calls for something to be given or done, often with a sense of urgency or entitlement.

Global Context

The broader, international circumstances or environment in which events, decisions, or actions take place, emphasizing interconnectedness and interdependence worldwide.

Immigration

The action of moving to a foreign country to live permanently, often driven by factors like economic opportunity, family reunification, or escaping conflict.