The Most Common Use for Maslow's Hierarchy of Needs Is

question 136

Multiple Choice

The most common use for Maslow's hierarchy of needs is for:

• A) product positioning.
• B) market segmentation.
• C) development of advertising appeals.
• D) all of the above.

---

Definitions:

Allowance Method

An accounting approach to managing bad debts by estimating and recording uncollectable accounts receivable as an expense before the debts are known to be uncollectable.

Bad Debts Expense

The cost associated with the portion of accounts receivable that is estimated to be uncollectible during a fiscal period.

Uncollectible Account

A receivable that is considered uncollectible from a debtor, usually displayed as an expense.

Allowance for Doubtful Accounts

A contra-account reducing accounts receivable to reflect the amount expected not to be collected due to customers' defaulting.