Researchers Agree That Positive Drives Are Needs, Wants and Desires

question 46

True/False

Researchers agree that positive drives are needs, wants and desires, while negative drives are fears and aversions.

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is contributing to covering fixed costs and generating profit.

Machine Hours

Machine hours measure the total operation time of machinery within a production process, often used as a basis for allocating overhead costs.

Markup Percentage

The percentage added to the cost price of goods to cover overhead and profit in the selling price.

Total Cost Method

An accounting approach that aggregates all costs associated with the production of goods or services to determine their overall expense.