When a Marketer Defines Their Market in Terms of the Needs

question 45

Multiple Choice

When a marketer defines their market in terms of the needs they presume to satisfy, rather than in terms of the products they sell, this is known as the:

• A) selling concept.
• B) marketing concept.
• C) product concept.
• D) production concept.

---

Definitions:

Heroin

An illegal opioid drug known for its highly addictive properties and potential for abuse.

Sleeper Effects

Teratogenic outcomes or effects that are not visible until many years later.

Teratogens

Agents or factors that can cause malformation of an embryo or fetus during prenatal development.

Developing Countries

Nations with low to moderate industrialization and lower living standards, often marked by lower levels of income, education, and health care.